Loyal customers are the biggest asset any brand can have. Yes, one needs to grow their customer base, add new markets and target groups…but that one bunch of “we love you for what you are” customers will always be special for more than one reasons;
- They share an emotional connection with your brand
- They are more than happy satisfied customers, they are your brand evangelists
- They are willing to spend more on your brand
Customer loyalty programs highly interest me as a marketer who is trying to woo customers for our brand. I came across this amazing read which truly is an ultimate guide for professionals.
Customer loyalty reflects a customer’s willingness to buy from or work with a brand again and again, and it’s the result of a positive customer experience, customer satisfaction, and the value of the products or services the customer gets from the transaction.