For someone whose survival depends on food delivery services, I found this article extremely fascinating. I’ve always admired data diggers who make mounds of numbers and excel sheet columns understandable but Grubhub’s story is on another level. One line of the article describes their challenge so well – “Grubhub had 14 million menu items and the only thing they had in common was that sometimes people ate them”
Website analytics has become my obsession lately. I can’t wait in the morning to switch on my laptop and see the colorful info-graphic representing the views and visits on my website. And believe me I can spend the whole day studying the figures because there is so much to learn from it. And more so, the analysis is a direct reflection of what the readers are looking for, which posts do they spend more time on and of course what are the topics relevant for them.
I can easily pick the posts and the keywords that have been driving maximum traffic on my website and this made me rethink the whole process. Like many other blogs, mine too started as a chronicle of my learning in the field of marketing. When I started, my posts were sporadic and my content wasn’t drawing much attention. As I read about effective content development and tried to include the tips in my writing, I could see the immediate impact. So, Hail Content!
But going back to the process, till now my posts used to be based on my most recent learning/experiences/readings. Going through the analytics I realized that readers keep going back to my older posts which talks about the topic they want to know more about. I quickly shifted my focus to KEYWORDS ANALYSIS because legit these are the words, phrases, terms and questions that people are searching online.
I know this is miles away from being a great discovery but I’m happy to have figured it out at last 😀 And the revised process is quite simple: Write what they want to read! Here is a list of Top 10 Marketing Keywords that btw is now my To-Do list 😛
|#||Marketing Keywords||Word Count||Global Monthly Search|
|1||integrated marketing communications||3||1,220,000|
|2||chief marketing officer||3||201,000|
|5||multi level marketing||3||135,000|
|7||direct marketing association||3||110,000|
|9||social media marketing||3||90,500|