Loyal customers are the biggest asset any brand can have. Yes, one needs to grow their customer base, add new markets and target groups…but that one bunch of “we love you for what you are” customers will always be special for more than one reasons;
Customer loyalty programs highly interest me as a marketer who is trying to woo customers for our brand. I came across this amazing read which truly is an ultimate guide for professionals.
Customer loyalty reflects a customer’s willingness to buy from or work with a brand again and again, and it’s the result of a positive customer experience, customer satisfaction, and the value of the products or services the customer gets from the transaction.
Since the vast majority of Google’s profits come from AdWords advertising, these high CPC keyword categories are responsible for a large part of Google’s profits. The results of our research are illustrated in an infographic of the most expensive keywords.
Written by: Sarah Brady Preparation is key. Abraham Lincoln once said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Whether you are chopping down a tree or executing an integrated marketing plan, the steps you take ahead of time to lay out your plan and […]
2018 is looking to be a busy year for digital marketing, with brands searching for new ways to reach their customers and drive engagement. 2018 is also set to be a great year for superheroes and a film I’m looking forward to seeing is Avengers: Infinity War. Before I let my inner fanboy take over, […]
Walking on the campus at Washington State University, Jonah Friedl had an “aha” moment. He wasn’t just surrounded by fellow students, he was among an audience perfect for marketing. “There were 1,000-plus millennials in the same place at the same time,” Friedl said. That realization inspired the creation of Nomad, a Bellevue, Wash.-based marketing startup […]
Every time I think I am getting closer to knowing what the whole content game is, more amazing stuff comes around. It may sound frustrating but really it amazes me as to how much each word, order of words, color palette and even your choice of bullets can actually make or break the deal. And that to me is sheer power! power of compelling action using just the right content…wow.
If you think the intro is too over the top (like that thought never crossed my mind) then this will help your belief system – “Copywriting isn’t that mysterious. We’ve got over 100 years of data on tested and true tactics that always work when you want more people to buy or take some form of action.”
In this post I’d like to share a study material (along with the above mentioned quote) from one of my ongoing courses on Coursera – The Strategy of Content Marketing by Sonia Simone, Chief Content Officer, Rainmaker Digital, LLC. The material is light and easy to digest, especially for beginners, and it leaves you with some very basic pointers that will come in handy when trying to create effective content (print, audio or video).
Here is a link to the booklet: www.flipsnack.com/5Papproachtocontent/the-5-p-approach-to-copy-that-crushes-it.html
Here are my key takeaways from it:
I know what you are thinking…what are the 5 Ps to Content Marketing? well that you will find in the link mentioned above and honestly it is what you NOW already know. My attempt was to build a **drumrolls** PREMISE and that starts with a P 😀
Thanks for stopping by and let me know your thoughts…