Book Review: All Marketers Are Liars – Seth Godin

Seth Godin is my go to person on the internet when it comes to reading good stuff, especially about marketing. Because in Marketing it’s NOT always about what’s right or wrong/ good or bad/ black or white, but what really INSPIRES you! While I have been reading his blogs (since forever) that touch upon a myriad of topics, this is a first time I have read one of his books interestingly named “All Marketers Are Liars”.

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Now I guess my reflex retort to a statement like this would be “hey…you watch your tongue!” because for a marketer (this is an assumption…it could just be me) this is just below the belt. So, when you see a marketing bestseller by a marketing guru called “All Marketers Are Liars” you are bound to be intrigued and thus begins a successful story telling which BTW is what this book is all about.

Who should read this book?

  • Marketing professionals who are grappling in the dark with hackneyed marketing stunts that doesn’t interest their target customers anymore.
  • People who want to start marketing with a fresh perspective on a clean slate.
  • People seeking an explanation to why Marketers are NOT liars (like me)

Key Takeaways:

  • Marketers are a special kind of liars. Marketers lie to consumers because consumers demand it. Marketers tell the stories, and consumers believe them.
  • A great story is true. Not true because it’s factual, but true because it’s consistent and authentic. Great stories are trusted. Trust is the scarcest resource we’ve got left. As a result, no marketer succeeds in telling a story unless he has earned the credibility to tell that story.
  • A marketer can spend plenty on promoting a product, but unless consumers are actively engaged in believing the story, nothing happens.
  • Marketers are not liars; they are just story tellers. Consumers are liars who tell them stories they believe in. Successful marketers are just the providers of stories that consumers choose to believe.
  • There are only two things that separate success from failure in most organizations today:
    • Invent stuff worth talking about.
    • Tell stories about what you’ve invented

 

“Great stories are subtle.

Great stories happen fast.

Great stories don’t appeal to logic, but they often appeal to our senses.

Great stories are rarely aimed at everyone.

Great stories don’t contradict themselves.

And most of all, great stories agree with our worldview.”

This book serves the purpose… it makes you believe in the storytelling mechanism, in telling people what they already know but want to hear from you. Surely marketing is much more than a creating a make believe concept for consumers to get on-board but at the very crux of it…yes, people will ask what’s your story!

https://www.amazon.com/All-Marketers-are-Liars-Works/dp/1591845335 

 

 

 

 

 

 

Customer Loyalty- Retain Your Valuable Customers

Loyal customers are the biggest asset any brand can have. Yes, one needs to grow their customer base, add new markets and target groups…but that one bunch of “we love you for what you are” customers will always be special for more than one reasons;

  1. They share an emotional connection with your brand
  2. They are more than happy satisfied customers, they are your brand evangelists
  3. They are willing to spend more on your brand

Customer loyalty programs highly interest me as a marketer who is trying to woo customers for our brand. I came across this amazing read which truly is an ultimate guide for professionals.

Customer Loyalty: The Ultimate Guide

What Is Customer Loyalty?

Customer loyalty reflects a customer’s willingness to buy from or work with a brand again and again, and it’s the result of a positive customer experience, customer satisfaction, and the value of the products or services the customer gets from the transaction.

 

 

 

most expensive keywords google adwords – WordStream

Since the vast majority of Google’s profits come from AdWords advertisingthese high CPC keyword categories are responsible for a large part of Google’s profits. The results of our research are illustrated in an infographic of the most expensive keywords.

Where Does Google Make Its Money? [ infographic ]

Read through: https://www.wordstream.com/blog/ws/2011/07/18/most-expensive-keywords-google-adwords 

Digital Marketing for beginners: Tips and tricks to get you started!

Digital Marketing Tips for Beginners. Starting shouldn’t be frustrating. Inside you’ll find 7 of the hottest ways to market your brand online. Failing to follow these steps could cause disaster in your business. Start Today!

via Digital Marketing for beginners: Tips and tricks to get you started! — When Women Inspire

HOW GRUBHUB ANALYZED 4,000 DISHES TO PREDICT YOUR NEXT ORDER

For someone whose survival depends on food delivery services, I found this article extremely fascinating. I’ve always admired data diggers who make mounds of numbers and excel sheet columns understandable but Grubhub’s story is on another level. One line of the article describes their challenge so well – “Grubhub had 14 million menu items and the only thing they had in common was that sometimes people ate them”

https://www.wired.com/story/how-grubhub-analyzed-4000-dishes-to-predict-your-next-order/?mbid=social_twitter

Who Would The Avengers Be In The World Of Digital Marketing? — The Comic Vault

2018 is looking to be a busy year for digital marketing, with brands searching for new ways to reach their customers and drive engagement. 2018 is also set to be a great year for superheroes and a film I’m looking forward to seeing is Avengers: Infinity War. Before I let my inner fanboy take over, […]

via Who Would The Avengers Be In The World Of Digital Marketing? — The Comic Vault