HOW GRUBHUB ANALYZED 4,000 DISHES TO PREDICT YOUR NEXT ORDER

For someone whose survival depends on food delivery services, I found this article extremely fascinating. I’ve always admired data diggers who make mounds of numbers and excel sheet columns understandable but Grubhub’s story is on another level. One line of the article describes their challenge so well – “Grubhub had 14 million menu items and the only thing they had in common was that sometimes people ate them”

https://www.wired.com/story/how-grubhub-analyzed-4000-dishes-to-predict-your-next-order/?mbid=social_twitter

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Sonali Shome

Born > Sell > Die That's life! And now that you are born and not too keen to reach the end...let's talk about selling :D I am Sonali Shome, a marketing enthusiast who feels that the art of marketing and selling extends way beyond your professional 9-5 routine. It is a constant learning process and you gotta watch out for what's new. I hold an MBA in marketing and have 5 years of professional experience in marketing, corporate communications, sales and business development strategy across multiple industry sectors in Asia & Middle East markets. Currently in Doha, Qatar, I continue to explore and learn new lessons in marketing and this blog is a chronicle of sorts to share what I learn. Hope you like it!

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