Email Marketing – Yes, No or Maybe? 2 minute survey

You know a work place discussion is really important when it continues to bother you even after work! The topic that has been populating my mind and browser tabs lately is Email Marketing and this is how my mindset and activities evolved during the past few days:

  1. Questioning the importance & impact of email marketing
  2. Spending hours digging email marketing stats
  3. Believing the stats
  4. Preparing and executing an email campaign
  5. Analyzing the response

and Bam!!! back to step 1 – still questioning the importance & impact of email marketing

I need answers…if not a resounding Yes/No, at least a “certain” maybe. But before I ask your help here is the definition of email marketingย  – “Email marketing is the targeting of consumers through electronic mail (email). Often associated with data mining, email marketing can be used to impact consumers in a variety of ways. In general, email marketing is a more evolved, digital form of traditional direct mail marketing.”ย  Source:ยย 

Kindly take this 2-minute survey and help me move on from step 1 ๐Ÿ˜€

I will be sharing the outcome of the survey to continue the discussions ๐Ÿ™‚


Published by

Sonali Shome

Born > Sell > Die That's life! And now that you are born and not too keen to reach the end...let's talk about selling :D I am Sonali Shome, a marketing enthusiast who feels that the art of marketing and selling extends way beyond your professional 9-5 routine. It is a constant learning process and you gotta watch out for what's new. I hold an MBA in marketing and have 5 years of professional experience in marketing, corporate communications, sales and business development strategy across multiple industry sectors in Asia & Middle East markets. Currently in Doha, Qatar, I continue to explore and learn new lessons in marketing and this blog is a chronicle of sorts to share what I learn. Hope you like it!

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