Happy to share this interesting read on Forbes :
Honestly the article does not contain information that we don’t already know. So don’t expect to find the success mantra or the next big thing for your marketing campaign. But you will certainly receive a fresh view of how you can use the marketing channels and tools to the fullest to achieve your marketing goals. I really found this helpful, especially the emphasis on using video content for marketing. I truly believe that customers “listen” to what they see!
The article also talks about data driven marketing that surely helps in making promotions intelligent, accurate and personal. But I feel big data is just one side of the story (no doubt a rather important side) . Small Data or what we commonly know as market/consumer insights are still a cornerstone of formulating a path breaking marketing strategy for any company.
Small Data by Martin Lindstrom is a collection of case studies that ingrains the importance of on-ground research and reading between the lines to crack the code. Eager to share key takeaway from this amazing book and that’s most likely going to be my next post. Stay tuned and keep sharing.
Past couple of weeks I have been “dismissing” the morning alarms (yes, plural) on my phone, which once used to be snoozed to death before I would even consider calling it a new day. With eyes wide open, I wondered what could be wrong? Did I finally satiate my body and mind with the slumber that it had been craving for all these years OR am I an insomniac now? The plethora of possibilities and webMD did not present a good picture…the endless web of internal links landed me on the most dreaded page called “cancer symptoms”. Time for some positive thoughts, I said to myself, and decided on a very generic prognosis for my unusual sleep pattern – STRESS. Surrounded by scented candles, essential oils and green tea mugs (both empty and filled) I thought the de-stressing game was on point…at least the Instagram pictures would make you think so.
As I crashed after a soulful day, the thought of waking up just in time to manage looking like a human for office made me smile. Next morning with eyes wide open and the phone screen shining bright on my face, I had two questions on my mind…What is wrong with me? And Why is green tea so over rated? It was then, 4:30 in the morning, that an email notification which read ‘win a diamond ring’ made me go AH HA! While I was still connecting the dots in my mind and working out a possible cause, a series of email notifications started a frenzy of vibrating fits on my phone. Diamonds, grocery free codes, discount coupons, mall offers, season collection…you name it and I had it in my inbox at 5 o’clock in the morning! That’s like 2 hours before my first alarm goes off, are you kidding me?
This ‘vibrating-ping-pong-notification-fest’ has been keeping me awake all this while. Pheww…it’s not insomnia but now I’m definitely stressed about how to stop this noisy morning ritual which I don’t even recollect starting in the first place. For the first time I was opening emails that were either ‘too good to be true’ or ‘too much to be real’. And the irony…as a marketer I often work on content for email marketing and newsletters and being on the receiving end of it was not quite pleasant. With a heavy heart and serious doubt for my profession I decided to unsubscribe and stop receiving these emails and newsletters.
The first was an online apparel site where I have never bought anything but I do like to check out what’s in store so I gave this one a pass. Next was an online grocery which had a coupon code and some simple steps to use it. After I was done grocery shopping and efficiently using the coupon to avail discount, there was no way I was going to unsubscribe this one. It took me 2 hours to realize that I could safely unsubscribe 2 emails that were completely useless in my inbox the rest (13 of them) were in fact of some use for me. This was a bitter sweet moment for me… when I appreciated my profession that allowed communication of such life changing offers and also dreaded the sleepless early mornings.
I was startled by the “nothing else matters” ring tone on my husband’s mobile phone when he said those golden words that would change my mornings forever…. “can you put that on silent please”.
Duh! right 😛