Festive Season Marketing

It is my fourth month in Doha, Qatar and my first ever experience of staying and working in the middle east. Coming from India, where i got my education and started my career in marketing, I am now excited to explore this new part of the world and know it’s culture and traditions from of the eyes of a marketer.

Living here you cannot stay untouched from the flow of emotions during the holy month of Ramadan. It did not come to be as a surprise because a multi culture land like India certainly opens you up to different religious belief and practices. But here Ramadan becomes a part of your every day life during this one month.Be it the early morning work hours, the way you greet people, the sense of oneness in having a meal together…it leaves you feeling loved and blessed irrespective of who you are and where you come from.

While most people practice austerity and charity during this time, one cannot miss the loud festive marketing that lures you to the amazing sales and offers in the mall. When you step out on the streets there are ‘Ramadan Kareem’ wishes all around you…and they are mostly coupled with some great offer details that you wouldn’t want to let go. But this is not new, it is exactly the same during Diwali in India…from electronics to automobiles to gold… every store front is wishing you a prosperous Diwali and selling you stuff to make it prosperous.

But its not just material…Emotions are the driving force behind every festive season marketing. Case in point is surf excel ad, a well known and used detergent brand all over the world. Most surf excel ads beautifully capture how stains are effortless…both getting one and getting it off. But here is their Ramadan ad which instills in our mind the importance of kindness during this holy month. #NekiEkIbadat being the core messaging for this ad, I love how this ad pulls all the right strings of emotional attachment with the occasion and the brand.  It is inspiring to watch and learn…

 

Published by

marketingspeak

Born > Sell > Die That's our life! think about it and let that thought sync in. I am a marketing enthusiast who feels the art of marketing and selling extends way beyond your professional sphere. It is a constant learning process and you gotta watch out for what's new. I hold an MBA in marketing and have close to 5 years of professional experience in marketing, corporate communications, sales and business development strategy across multiple industry sectors in India. Currently in Doha, Qatar, I continue to explore and learn new lessons in marketing and this blog is a chronicle of sorts to share what I learn. Hope you like it!

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