Big (Data) Mistake

 

It is interesting to see the transition in “intelligent marketing” norms. Big data, a few years ago, was all about collecting information wherein the efforts were directed towards identifying each of your existing and potential consumers. While it certainly sharpened the consumer segmentation and targeting, but pasting the same marketing content to all does no justice to the rich collection of data. It is now that we have started to mold the marketing contents, product offerings and communication patterns to closely align it with what they do. It is almost like a democratic form of marketing with all the right prepositions connecting “people” and what we call people based marketing. 

Came across this article on use of big data for reaching the right people at the right time, and what people based marketing does NOT mean. So here is the link to the article under good reads category:

https://www.inc.com/yuriy-boykiv/best-practices-for-utilizing-data-in-the-new-era-of-internet-openness.html

Published by

marketingspeak

Born > Sell > Die That's our life! think about it and let that thought sync in. I am a marketing enthusiast who feels the art of marketing and selling extends way beyond your professional sphere. It is a constant learning process and you gotta watch out for what's new. I hold an MBA in marketing and have close to 5 years of professional experience in marketing, corporate communications, sales and business development strategy across multiple industry sectors in India. Currently in Doha, Qatar, I continue to explore and learn new lessons in marketing and this blog is a chronicle of sorts to share what I learn. Hope you like it!

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