Wooing your target customer has become more and more challenging in the cluttered market but there are also new ways to reach out to them. Brands have moved on from selling products to providing solutions to their consumers, and in this ‘solve my problem’ game trust is the cornerstone. So who would you trust to fix your precious car, or reduce the peeking fine lines on your beautiful face??
Who are they? Anyone, I repeat, anyone who holds a strong opinion (positive or negative or neutral) about anything (that could be sold) and is capable of influencing your opinion about that thing!
I know it sounds complicated but trust me its not. trust me.
Let’s start with very simple examples to under the influencer concept. I was a very inquisitive child and would ask endless questions to my mom about everything possible. I had no idea then that the answers will continue to teach me things even today. Well I once asked her…why did you choose this school for me?! and she said that NEIGHBORS say it one of the best in the town. I hated drinking a glass full of milk and would ask her everyday…Why do i need to drink it? and she replied DOCTORS say it is good for your bones.
You guessed it…our neighbors, doctors, family, friends and even a storekeeper influence our decisions (very important decisions) everyday. So for people who think influencer marketing is the “in-thing” na-ah…
But yes, influencer marketing has become rather important and relevant in this digital age. That’s a given because today everyone is all eyes and ears 24*7 on n number of platforms just to know your opinion! so why not make them share an opinion about your product/service.
sharing this good read that has all the basics covered :