We always try to read about what to do, how to do it and how much more to do it!! I am talking about marketing btw.
But the evolving landscape of marketing channels, particularly social media, has challenged the cookie cutter marketing strategies that we all have learned and assume as the marketing holy grail. May be it’s time to unlearn some of them…
Here’s a very good blog that talks about: Weird Social Media Habits that’s gotta stop!
On of the points which i want to especially highlight here is as follows:
#4 – Focusing Only On YOURSELF
What do you think the purpose of social media is for brands? Is it solely to provide updates about everything happening at your company? Or, is it to help your followers solve their problems, open the door to conversations and provide helpful resources to begin building credibility?
I hope that the answer is obvious. If a brand is using social media platforms as a means to only push out content about the happenings at their company, they’re doing it wrong. Social media presents a unique and more personal opportunity to interact with your followers. Utilize this opportunity to the fullest by uncovering what your followers care about and providing them with insight on those items, and asking them enticing questions to gain their opinions as well.
Been there done that and it has to stop. If you are following your telecom service provider on twitter, I am sure it is because you think it’s a real time deal to get their support. Sure, they won the best service provider award this year…yay! but you don’t want to see another award winning post when you are stuck with a bad service. That’s like pushing the wrong buttons e.g <Enter> after a hate message.